| Job Specific
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- Perform daily account management of Google & Facebook Ads account and campaign activities including the campaign implementation, budget management, performance review, and optimization
- Assist in the maintenance and monitoring of keyword bids, daily and monthly budget caps, impression share management, CTR, quality score, and other important account metrics
- Assist in the management of display network placement lists on AdWords and other advertising platforms
- Execute strategies for keyword opportunities, campaign structuring, targeting, display network, audience network and other facets of paid ads
- Monitor and evaluate search results and drive SEO implementation
- Create and maintain reports showing web analytics data and site evaluations
- Constantly perform competitors’ analysis and market research to ensure an up-to-date knowledge of current, past, and projected trends in Digital Marketing
- Should ideally have earned relevant Certifications from Google & Facebook
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